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Guiding Growth: How Vision Keeps Companies on Course A clear corporate vision -- not a vision statement -- improves organizational performance and attracts top talent. Author Mark Lipton discusses his book, Guiding Growth: How Vision Keeps Companies on Course.
Publication: Harvard Business School: Working Knowledge
How to Write Your Mission Statement Summing up your business's mission helps you focus on the steps you need to take to succeed. Here's how to create a mission statement that's uniquely yours.
Why Vision Matters To align good intentions with effective practice, leaders need to define a vision, articulate values, and infuse both into every aspect of the business.